Our Story

About The Sports Girlie Tours

The Sports Girlie is a youth-focused sports media and development platform built to educate, empower and connect the next generation through sport, storytelling and real-world opportunities.

The platform is centred around The Sports Girlie Tour — an interactive school and university experience designed to help students elevate both on and off the field.

Core Message

Elevate Everything

Your game, your brand, your mindset and your future.

Branding & RepresentationFinancial LiteracyMental Health & WellnessPersonal Hygiene & Self CareCharacter Development & SportsmanshipMedia Readiness & Content Creation

The Tour: Two Experiences

The Tour is divided into two signature experiences.

Campus Series

A summit-style experience hosted at universities and colleges. Students take part in conversations, panels and development sessions around sport, careers, leadership, media, business and personal growth.

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The Future Hub

Each Campus Series stop also includes The Future Hub — a resource and opportunity space where students can discover:

ScholarshipsInternshipsJobsCoursesTraining ProgrammesEntrepreneurshipCareer Resources

Next Gen Series

An interactive high-school experience. Each stop begins with one featured keynote speaker, after which students disperse into The Elevate Hub for practical learning stations focused on:

Branding & RepresentationFinancial LiteracyPersonal Hygiene & Self CareMental Health & WellnessCharacter Development & SportsmanshipMedia Readiness & Content CreationNutrition & Hydration

The Wider Ecosystem

The Tour is part of a wider ecosystem that also includes:

The Sports Girlie Podcast

A conversation-led platform featuring athletes, coaches, sports professionals, creatives and industry leaders, giving audiences access to real stories, career insights and perspectives from across the world of sport.

The Sports Girlie Playbook

A practical guide created to help athletes and young people develop beyond performance. The Playbook explores identity, personal branding, money and visibility, media and soft skills, mindset and opportunities across sport.

Together, the Tour, Podcast and Playbook create one connected ecosystem focused on helping young people learn, connect, build confidence and access opportunities in sport and beyond.

Educate

Learning that goes beyond the field

Empower

Building confidence and capability

Connect

Linking young people to opportunity

Elevate

Taking your game to the next level

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